You can expect higher engagement – more likes, shares, comments on your posts and users on your store. There are many researches like the one below:
- “80%+ increase in engagement for FB ads & 110% increase in engagement for Twitter ads when Gifs are used” Laurence Liddy
- “100% increase in both conversation rate & revenue for an email marketing campaign when GIF is used” Dell Case Study
- “A study of 3.7 million accounts showed that Tweets with a GIF gained 55% more engagement than those without” Тwitter Internal Data
- “Millenials say Gifs communicate their thoughts better than English” TIME Magazine
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